Official Rules

NO PURCHASE NECESSARY TO PARTICIPATE. INTERNET ACCESS REQUIRED. DATA CHARGES MAY APPLY.

Sponsor: Boston Beer Corporation, One Design Center Place, Ste 850, Boston, MA 02210. Administrator: Promotion Security Group, 416 Cherokee Drive, Orlando, FL 32801.

1. PROMOTION PERIOD: The TRULY HARD SELTZER® REALITY SHOW CONTEST (the “Promotion”) begins at 9:00 a.m. Eastern Time (“ET”) on March 18, 2026 and ends at 11:59 p.m. ET on March 29, 2026. (the “Promotion Period”). The computer clock of the Administrator is the official time-keeping device in the Promotion. See Section #3 (below) for details regarding how to enter.

2. ELIGIBILITY: This Promotion is open only to legal U.S. residents who are at least 21 years of age at the time of entry. You must have a public TikTok or Instagram account to participate and you must be able to travel to Florida between 4/16/26 – 4/19/26 to be able to accept the Prize. Employees of Sponsor, Administrator, and each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies, alcoholic beverage wholesalers and retailers (collectively, “Promotion Entity or Promotion Entities”) and each of their immediate family members (e.g., spouse, parent, child, sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win.

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes of the Promotion, an entrant’s residential address and e-mail address will be the physical address and e-mail address submitted at the time of entry.

3. HOW TO ENTER: To participate in the Contest, you must be a registered user of TikTok or Instagram. To create a free TikTok account, follow the onscreen instructions to register on the app or at http://TikTok.com . To create a free Instagram account, follow the onscreen instructions to register on the app or at http://Instagram.com . Your TikTok or Instagram account setting must be set to “public” in order for your Contest Entry to be viewable by Sponsor for the duration of the Contest.

During the Contest Period, you may enter via TikTok OR Instagram by completing the following steps:

For TikTok:

(a) post a video sharing why you and your friend group deserve to have your own reality show and should be chosen for the casting call, using hashtag #TrulyUnscripted

(b) tag @DrinkTruly and up to five friends that you think should be included in the casting call with you (“Friends” or “Friend Group”). Friends must be 21 years or older, legal residents of the United States or D.C. and with whom you have a personal relationship and who have consented to being @mentioned by you in connection with entry into the Contest.

(c) go to TrulyRealityCasting.com and follow the on-screen instructions to complete your entry. You will be required to provide your name, address, email address, TikTok handle, link to posted video, phone number, date of birth, Instagram or TikTok handles of the Friends you tagged, and answer 3 questions in essay form of no more than the word limit listed.

For Instagram:

(a) post a video sharing why you and your friend group deserve to have your own reality show and should be chosen for the casting call, using hashtag #TrulyUnscripted

(b) tag @Truly and up to five friends that you think should be included in the casting call with you (“Friends” or “Friend Group”). Friends must be 21 years or older, legal residents of the United States or D.C. and with whom you have a personal relationship and who have consented to being @mentioned by you in connection with entry into the Contest.

(c) go to TrulyRealityCasting.com and follow the on-screen instructions to complete your entry. You will be required to provide your name, address, email address, Instagram handle, link to posted video, phone number, date of birth, Instagram or TikTok handles of the Friends you tagged, and answer 3 questions in essay form of no more than the word limit listed.

Once you have complied with all the entry requirements set forth above, you will receive one (1) “Contest Entry” which will be judged for the opportunity to receive the Contest Grand Prize. See Section 5 for judging requirements. All Contest Entries must be received by 11:59 PM EST on 3/29/26 to be considered. Limit one (1) Contest Entry per person during the Contest Period, regardless of if which entry method you use.

Contest Entries that appear to duplicate any other Contest Entries, in Sponsor’s sole discretion, will be void and only the first Contest Entry (based on time/date) will be considered for the Contest. Contest Entries generated by script, macro or other automated means or in violation of these Official Rules will be void. In the event of a dispute as to the identity of a person, entrant will be deemed the individual named on the email account connected to the Instagram account used for the Contest Entry, and such individual must meet all eligibility requirements set forth herein and otherwise comply with these Official Rules. In the event of non-compliance with any requirements specified herein, Contest Entry will be void. Your submission of a Contest Entry constitutes your representation of eligibility, consent to participate in Promotion and consent for Sponsor to obtain, use, and transfer your name, address and other information for the purpose of Promotion administration.

The use of automated entry or similar devices as specifically set forth above, is prohibited and entries through such prohibited devices are void. Sponsor reserves the right to void any and all Contest Entries of an entrant who Sponsor believes has attempted to tamper with, influence, or impair the administration, security, fairness, judging or proper play of the Promotion. Neither Sponsor, nor anyone acting on its behalf, will enter into communications with any entrant regarding the Promotion other than to notify a potential winner.

4. REQUIREMENTS OF CONTEST ENTRIES: To be considered for a Contest Prize, Contest Entry must: 1) Be the original, personal creation of the entrant and solely owned by entrant; 2) Not have been previously published, submitted for publication, screened, or publicly viewed; 3) Not infringe on any third-party rights; 4) Be suitable for publication as determined at the sole and absolute discretion of the Sponsor; 5) Not promote the use of drugs or tobacco, firearms/weapons or any activities that may be construed as illegal or violating any law; 6) Not depict or describe any activities that may appear unsafe or dangerous, or promote any particular political agenda or message; 7) Not include obscenity, profanity, excessive or binge drinking, racist themes or material that is sexually oriented, explicit, suggestive or exploits people in a sexual or violent manner; 8) Not be violent or derogatory of any ethnic, racial, gender, sexual orientation, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; 9) Not contain other brands’ name, trademarks, labels or logos (except for trademarks, or logos owned by Sponsor), or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as house or email addresses; 10) Not defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or otherwise infringe upon any copyrighted works or a person’s personal or proprietary rights (including music, photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media); 11) Not defame, misrepresent or contain disparaging remarks about any Promotion Entity or other entities or individuals or any of their respective products; 12) Not contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and 13) Not communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is offensive or inappropriate, not in keeping with Sponsor’s image or that is otherwise not in compliance with these Official Rules.

If a Contest Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Contest Entry, any and all releases and consents necessary to permit the use and exhibition of the Contest Entry by the Promotion Entities in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Contest Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Contest Entry null and void. By submitting a Contest Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Contest Entry consent to the submission and use of the Contest Entry in the Promotion and to its use as otherwise set forth herein.

By submitting a Contest Entry, entrant grants to Sponsor the right to print, publish, broadcast and use worldwide in any media, the content of Contest Entry without additional compensation, review or consent in connection with this Contest for public relations, advertising or promotional purposes as determined by Sponsor. Entrant further acknowledges and agrees that Sponsor may obtain many Contest Entries in connection with this Promotion and/or other contests staged and/or promoted by the Sponsor, and that such Contest Entries may be similar or identical in theme, idea, format or other respects to other Contest Entries submitted in connection with this Promotion and/or other contests sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Contest Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Contest Entry, or that any compensation is due to entrant in connection with such Contest Entry or other works used by Sponsor.

5. CONTEST JUDGING: All eligible Contest Entries will be judged by a panel of qualified judges selected by Sponsor, whose decisions will be final and binding in all matters relating to this Promotion, based on the following judging criteria: Originality & Entertainment Value: 1-30 points; On-Camera Presence: 1-25 points; Spirit of the Concept: 1-25 points and Love of Truly Hard Seltzer: 1-20. Up to three (3) Contest Entries with the highest scores will be deemed the potential Contest Grand Prize Winners (“Finalists”), subject to verification of eligibility and compliance with these Official Rules. In the event of a tie for the Finalists, such tied entries will be re-judged based on Entrants’ passion for Truly Hard Seltzer to determine the Finalists. Sponsor reserves the right not to award the Contest Grand Prize if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Contest Entries.

6. FINALIST AND WINNER NOTIFICATION: Finalists will be notified by phone and/or email and may be asked to participate in a video interview with a representative of the Sponsor within twenty-four (24) hours of notification. The Finalist and their entire Friend Group must participate in the interview. Sponsor reserves the right (at its sole discretion) to disqualify any Finalist or Friend for any reason, based on the video interview or Finalist’s/Friend’s refusal to participate in the phone interview, at Sponsor’s discretion. Finalists and Friends may also be asked to complete an authorization for Sponsor to execute a Background Check. Sponsor reserves the right to conduct a background check of any and all records of the Finalists and their Friends, including without limitation, civil and criminal court records and police reports. To the extent necessary under law, Finalists and Friends shall authorize this background check. Sponsor reserves the right (in its sole discretion) to disqualify any Finalist or Friend based on the background check or refusal to authorize the background check and, at Sponsor’s discretion, to contact a runner-up. The Finalist and Friends will be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law), and a W-9, a Personal Pay Release Form and any other documents required by Sponsor (“Prize Claim Documents”), which must be returned within the number of days indicated. Return of a prize or prize notification as undeliverable, failure to sign and return requested documentation by any of the parties involved within the specified time period, the inability of Sponsor to contact a Finalist or their Friends within a reasonable time period or noncompliance with these Official Rules by any Finalist will result in disqualification and, at Sponsor’s sole discretion, the Contest Grand Prize (if applicable) may be awarded to a runner-up Finalist. Contest Grand Prize may also be forfeited if the Finalist cannot take the trip on the dates specified by Sponsor. Any portion of a prize not accepted by winner shall be forfeited. Upon forfeiture, for any reason as stated in these Official Rules, no compensation will be given. Contest Grand Prize will not be awarded if a Grand Prize Winner cannot be confirmed, after every possible effort is made within one (1) week of Promotion Period end.

7. CONTEST PRIZES: One (1) Grand Prize will be awarded, consisting of a trip with up to five (5) Friends to Anna Maria Island, Florida between April 16-19, 2026 to participate in the Truly Unscripted: Spring Break content. Grand Prize Winner will be chosen from the Contest Finalists. Trip includes roundtrip airfare to the Tampa/Sarasota area from the airport closest to Grand Prize Winner’s residence, three (3) nights accommodations in a rental property, ground transportation to and from destination airport, and food and drinks for the duration of the trip. All Airports will be chosen by Sponsor at the time of travel being awarded, based on availability. Approximate Retail Value of Grand Prize: $2,500.

Up to five (5) First Prizes will be awarded, each consisting of a trip with the Grand Prize Winner to Florida between April 16-19, 2026 to participate in the Truly Reality Show. First Prize Winners can only be the Friends of the confirmed Grand Prize Winner and do not qualify for the Prize if the Grand Prize Winner is not confirmed. Trip includes roundtrip airfare to Sarasota, FL from the airport closest to First Prize Winner’s residence, three (3) nights accommodations in a rental property, ground transportation to and from destination airport, and food and drinks for the duration of the trip. Airports will be chosen by Sponsor at the time of travel being awarded, based on availability. Approximate Retail Value of Grand Prize: $2,500.

Approximate Retail Value of all Prizes available: up to $15,000.

Grand Prize and First Prizes must be used as specified by Sponsor at the time of the prize being awarded, and Winner and Friends must comply with all requirements lists in their Prize Claim Documents or the balance of the Prize or the Prize in its entirety will be forfeited. No transfer or substitution of prize elements will be permitted. Any charges or other service or item not specifically described in the Grand Prize description above are the responsibility of the Winner and their Friends. Any additional requirements and restrictions for accepting the Grand Prize will be communicated at time of prize notification.

In the event any scheduled activity associated with the Grand Prize and/or any other component of the Grand Prize is cancelled for any reason, including safety, health and/or welfare concerns, scheduling conflicts, cancellations, postponement, weather, an event of force majeure, or for any other reason, Sponsor reserves the right, if possible, to reschedule such Grand Prize for alternate dates in its sole determination, but if the Grand Prize is not rescheduled, it shall have no obligation other than to award the remainder of the Grand Prize. Promotion Entities will not be responsible for health and safety conditions, weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage, epidemics or pandemics, or any other natural disaster outside their control that may cause the cancellation or postponement of any Grand Prize related event.

Contest Grand Prize Winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for the Prize. Sponsor will issue an IRS Form 1099- MISC to the winner for the value of the Prize, as stated above. Winner may consult a tax advisor prior to accepting the Grand Prize and executing an Affidavit of Eligibility to ensure any tax implications that may affect the Winner are understood. Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value.

8. LICENSE/USE OF CONTEST ENTRIES AND GRAND PRIZE AUDIO AND VIDEO FOOTAGE: Anyone who submits a Contest Entry and the Grand Prize Winner and their Friends, to the extent allowed by law, grant the Sponsor, their affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Contest Entry or audio and video footage taken during Grand Prize Trip, and biographical material including, but not limited to, all materials submitted in connection with the Promotion in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.

9. GENERAL CONDITIONS: By participating, all Entrants, the Grand Prize Winner and Friends agree: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Promotion; (b) to release, discharge and hold harmless Released Parties from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Promotion or any Promotion-related activity or the acceptance, possession, use or misuse of any awarded prize (including any travel/activity related thereto); and (c) to the use of his/her name, voice, performance, photograph/video, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating in the Promotion or any Prize related activities, entrant, Grand Prize Winner and Friends also agree not to release any publicity or other materials on their own or through someone else regarding their participation in the Promotion without the prior consent of the Sponsor, which it may withhold in its sole discretion.

10. MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, or undelivered Contest Entries; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing or judging of Entries, the announcement of the Prize, or the incorrect posting of any Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, determine the potential winner for the Contest Grand Prize from all eligible, non-suspect Contest Entries received prior to action taken using the Judging Criteria specified above and select the potential Contest Grand Prize winners from all eligible, non-suspect Entries received prior to action taken. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

11. DISPUTES: Except where prohibited by law, as a condition of participating in this Promotion, consumer agrees to the following: (1) any and all disputes and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office in Boston, MA; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will consumer be permitted to obtain awards for, and consumer hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than consumer’s actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and consumer further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the right and obligation of consumers and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Massachusetts, USA, without regard to Massachusetts choice of law provisions.

12. PRIVACY: Sponsor’s privacy policy is available at https://trulyhardseltzer.com/privacy .

13. Winner’s List: For the Prize Winners’ names, send an email titled “Truly Reality Show Contest Winner’s List” to support@enterpromo.com before 4/30/24.

The Contest is in no way sponsored, endorsed, administered by, or associated with Meta Platforms Inc., Instagram, Inc. or TikTok. Meta Platforms, Instagram and TikTok are not affiliated with the Sponsor in any way. Any questions, comments or complaints regarding this Sweepstakes shall be directed to the Sponsor and not to Instagram or TikTok.

RETURN HOME